Develop compelling services
There is so much on the table for climate action that can make life better. Proven technologies and practices can cut emissions while delivering better experiences, from cleaner homes and safer streets to more reliable mobility and cooling in heat waves. Financing tools, workforce programs, and new market models are emerging in every sector.
And residents are ready for improvements that work and feel good, and private companies and civic institutions want clear ways to help that also fit their missions and bottom lines.
But ownership tends to be lacking. Specific solutions and their benefits to users are rarely managed end-to-end.
Electrifying everything can save money, yet many customers hear bills are rising and worry about hassle.
Public transit is more cost effective than everyone driving, yet most riders just don’t see a plan that meets their needs and explains what it would take to improve.
Living car free is a real path to safety and freedom for seniors and a welcome choice for many families, yet few jurisdictions have made a commitment to delivering it while solving housing and transportation together to make it real.
Way forward
Develop climate solutions into packages that unite a clear value proposition, needed policy elements, and accountability for the user experience into one. In other words, focus on developing and delivering public-oriented services.
Thinking in terms of services makes solutions concrete. It speaks the language of residents and voters, and centers accountability for results from the standpoint of user experience. A service turns an abstract idea into a concrete proposal that promises a beneficial experience and specifies who is responsible for delivering it. It expresses an affirmative vision that can address doubts, while building transparency so leaders can make course corrections.
And it gives executives a practical language and framework that attracts buy in and investment, because it links outcomes to ownership and funding. With a commitment services, teams focus on end goals and work to knock down barriers naturally.
Resources
Key climate solutions for communities
Where “level of service” comes from and what we need it for now
Moreworks 